Madden NFL 23 - Launch TVC

The spot trended #1 on Social (Instagram, Twitter, Facebook, Snapchat, YouTube) with 7.5M Impressions and 313.7K Engagements. The impact of the spot drove sales up from previous years including M22, M21 and M20. The spot was so successful, the NFL paid to put the spot on TV Internationally in Canada, Australia, Germany, Mexico and the UK. Throughout M23, the spot was used in multiple Paid Media campaigns due to its success. 

Commercial was live on Fox, NFL Network, ESPN, YouTube TV, ProSieben (Germany), Sky SF Vod, Sky and ITV Hub (UK).