Madden NFL 23 - Reveal Trailer [FieldSENSE]

In June 2022, it was the #1 most-liked EAMaddenNFL IG post of all time, with Lebron James, Taylor Rooks, A-list Athletes, and NFL social networks promoting it on their channels. The FieldSENSE trailer quickly peaked interest and saw great success by becoming our first trailer to trend at #2 on YouTube Gaming (behind Pokemon) & #5 on YouTube overall within hours of going live on the EA SPORTS Madden NFL YouTube channel with 381K views. YouTube trailer was up 66% YOY. As a result, the Digital Unites sold was up 86% from M22 and 78% up from M21.