Madden NFL 24 - Reveal Trailer

The Madden + NFL social channels collaborated on Instagram to garner 1M+ views in the first hour, surpassing M23’s total views of 1M in 7 days (+200%). Within the first 24 hours, 34% of web traffic was driven by organic Madden social channels encouraging pre-order. Our younger Madden TikTok audience drove over 1M views (10X increase YOY) and 137K+ engagements (11X increase YOY) of the trailer. Overall, the reveal trailer garnered 4.3M+ views | 142% increase YOY in the first 24 hours across our Madden organic social channels (IG/TikTok/Twitter) - (3.3M w/o TikTok)