Madden NFL 22 - Super Bowl Prediction TVC

 The Super Bowl Prediction was so well received by our partners that it was placed on ESPN as a TVC during Madden Bowl, uploaded to NFL International Channels and was placed on Paid Media for the first time in Madden’s Super Bowl Prediction history. The activation earned EA SPORTS and Madden NFL their first ever Guinness World Record for the largest projected video game display. Earned media coverage saw 130+ articles accounting for 3.2M impressions. Top EA creators brought attention and viewership, driving 133K video views to the livestream. Our Madden NFL HD social channels saw 4.5M impressions, 194K engagements, and 358K video views.

Commercial was live on ESPN.